National, 3 October 2024: Montra Electric, the cutting-edge EV brand from the esteemed 124-year-old Murugappa Group, toady successfully culminated the inaugural Montra Electric Super League (MSL), a pioneering event tailored for auto drivers in a grand finale at their Chennai factory. Co-powered by Chola Finance, the first-ever MSL ended with legendary cricketer Jonty Rhodes awarding the winners of the MSL.
The Montra Super League (MSL) recognized exceptional performances across various categories. Team MSL Knights, featuring Super Riders from UP, Bihar, Punjab, and Assam, claimed the MSL champions title, while Team Hawks, with riders from Kerala, Andhra Pradesh, Karnataka, Tamil Nadu, and Telangana, earned the runner-up award. Mr. Devnarayan from Noida and Mr. Islam Mohammed from Lucknow were awarded the prestigious Super Rider of the League title. Ms. Bhavani from Chennai received the Super Shero Award. The MSL winners were honoured with trophies, medals, and cash prizes. Additionally, the Super 50K Award was presented to riders who covered over 50,000 kilometres in less than a year.
The MSL featured 10 teams, each comprising 17 exceptional auto drivers, aptly named ‘Super Riders’. This unique league aimed to revolutionize the perception of electric vehicles (EVs) within the three-wheeler community, debunked common concerns like range anxiety, the MSL encouraged participants to push the boundaries of EV capabilities, driving impressive distances with the help of top-up charging throughout the day.
This unique tournament featured 170 Super Riders from across India, including women auto drivers, forming 10 teams that competed to cover the most kilometers. The (team name) logged the highest mileage and surpassed 300+ kilometers effortlessly in a single day.
Mr. Anurag Vohra, Chief Operating Officer, Montra Electric (TI Clean Mobility) said, “The success of the Montra Electric Super League highlights our commitment to advancing electric mobility and supporting our ‘super-auto drivers’. This initiative not only celebrates skill and dedication but also aims to inspire a new generation of drivers, including women, to join us in building a sustainable future for the transportation industry”.
Mr. Roy Kurian, Business Head, Montra Electric ‘Last Mile Mobility’ Vertical said, “The Montra Electric Super League exemplifies our dedication to innovation and inclusivity in the transportation sector. We are proud to celebrate the achievements of all our Super-auto Drivers, especially the remarkable women who are paving the way for future generations. Together, we are committed to shape a greener and more inclusive future for electric mobility.”
The scoring system of the MSL was designed to motivate and reward. Each kilometer driven by the top 14 riders of each team translated to one run, with additional runs awarded for referrals leading to deliveries or live bookings, and quality customer testimonial videos. Teams advanced through a series of matches, with winners were determined by total points and runs accumulated, leading to quarter-finals, semi-finals, and the grand finale.
Chola Finance, another distinguished member of the Murugappa Group, pledged to provide free education to the children of league’s finalist & semi-finalists. With this the tournament initiative has underscored their commitment to uplifting the lives of their drivers and their families.
By offering substantial prize money and the transformative education initiative, the MSL is not only a thrilling competition but also a powerful catalyst for change within the auto driver community. Montra Electric is proud to lead the charge in promoting sustainable mobility and empowering the backbone of India’s transportation network. Montra Electric leads the charge toward a sustainable and electrifying future for India’s auto drivers.
About Montra Electric (TI Clean Mobility Pvt Ltd, Murugappa Group):
Montra Electric operates in the automotive segment by offering cutting-edge product propositions with a vision to improve the quality of life through eco-friendly mobility solutions. The brand has ventured into Three-Wheeler Electric Mobility space and quickly expanding the portfolio. Tl Clean Mobility Pvt Ltd, the owner of Montra Electric Brand is also working on electrifying other categories of Small Commercial, Heavy Commercial and Tractors, committed to building sustainable and green India.
A 124-year-old conglomerate with presence across India and the world, the INR 778 billion (77,881 crore) Murugappa Group has diverse businesses in agriculture, engineering, financial services and more.
The Group has 9 listed companies: Carborundum Universal Limited, CG Power & Industrial Solutions Limited, Cholamandalam Financial Holdings Limited, Cholamandalam Investment & Finance Company Limited, Coromandel International Limited, EID Parry (India) Limited, Shanthi Gears Limited, Tube Investments of India Limited and Wendt India Limited. Other major companies include Cholamandalam MS General Insurance Company Limited and Parry Agro Industries Limited. Brands such as Ajax, Hercules, BSA, Montra, Montra Electric, Mach City, Chola, Chola MS, CG Power, Shanthi Gears, CUMI, Gromor, Paramfos, Parry’s are part of the Group’s illustrious stable.
Abrasives, technical ceramics, electro minerals, electric vehicles, auto components, fans, transformers, signalling equipment for railways, bicycles, fertilisers, sugar, tea and several other products make up the Group’s business interests.
Guided by the five lights — integrity, passion, quality, respect and responsibility — and a culture of professionalism, the Group has a workforce of over 83,500 employees.
To know more, visit the official Montra Electric website: www.montraelectric.com
